SUSANA BOIX, executive producer.
"What I do is a kind of personal alchemy" Susana says to me, when I ask her about what her work is about. And she specifies: "It's about discovering other people' s talents and knowing how to combine these talents to make the final product work. "It would be like combining the ingredients of a recipe to cook a delicious dish". And here is where her creativity comes in, her criteria, her instinct to know how to choose a good team with such and such director because she knows that together they can give the best of each one. At the same time, she has to make sure that everything fits together financially.
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At the end of the 90s, Susana Boix learns the profession from international production companies such as RSA, ACNÉ or Wanda, and works for the world' s best advertising agencies, such as Wieden+Kennedy, Forsman&Bodenfors or Crispen Porter and Bogusky. At the beginning of 2017, understanding the change in the bases of communication, and after working for 25 years for the best Spanish advertising production companies, he founded Blank, a production company that recovers and defends audiovisual quality and that defines itself as "a blank space, a container of talent and resources to develop content, without distinction of format, or measure".His productions have received awards in practically all the world's advertising festivals, among which eight Cannes Lions, seven CLIO, and awards at OneShow or NY Art Directors Club stand out.
In Spain she has produced global campaigns for EAGames, Nike, Coca Cola or Adidas among others.